Arturo F Munoz is an expert business process designer and project manager. He specializes in transforming Marketing and Sales operation workflows into services that, in unifying disparate data sources into meaningful and actionable knowledge, establish the business' discipline in projecting the impact of Marketing on revenue for the complex Sales organization. He is also an entrepreneur, business management consultant and mentor.
I have worked with Arturo on several automation and optimization programs and have always been impressed with his professionalism and work effort. Arturo is a solid team lead with an excellent mix of IT knowledge and marketing acumen.
The energy and leadership Arturo brings to a program enables the teams to perform at the highest caliber, meet stakeholder expectations, and realize benefits much sooner for each and every engagement.
Derek West, Director
Programs Management, Methods Standards and Tools
The introduction of innovations that transform business relationships in any market circumstance is a crucial move that keeps your organization agile in a changing economy. But a move like this can also be destabilizing.
Projects involving innovation elicit anxiety and possible resistance in some teams. This is quite common in any effort aimed at transforming crucial work flows in the operation of Marketing and Sales. This anxiety puts your project's success at risk.
Eliminate your innovation anxiety risk. Bring success to your projects of innovation.
Arturo has an incredible intellect for marketing and sales processes. He understands how to turn information from disparate sources into meaningful and more importantly actionable knowledge. He drives for perfection but can balance the needs of the organization with the budget constraints. He challenges you to become your best. We have worked with Arturo for many years and will be honored to continue working with him in the future.
Linda Tenenbaum, Director
Strategic Relationships and Business Development
Information Management International
Until sound and effective project management eradicates all suspicions about change and confronts the complexities of your operation's process redesign, you're quite likely to face colleagues in Marketing and Sales becoming entrenched, defensive of the status quo and protective of information silos.
It is project management and business process re-engineering focused on customer centricity that ends all such suspicions.
I watched with admiration as Arturo somehow managed to pull together data sources from around the globe in a completely decentralized environment. He then correctly diagnosed the mysterious issues in the resulting picture of our customers. If you need someone to find and articulate the meaning in complex data, and help you leverage the resulting value, Arturo is your guy.
Kevin Strehlo, Director
Hitachi Data Systems
Come to rely therefore upon someone who can demolish barricades, demystify for the business the puzzle of working with IT, and concentrate your team energies on the customer, based on many years' experience busting information silos within large corporations and delivering process improvements and customer-centric business intelligence for Marketing and Sales stakeholders, with IT as their key collaborating resource.
I worked on two CRM software integration projects that were both conceived and implemented by Arturo. He has a rare combination of skills, combining a deep understanding of technology with strategic thinking, political savvy and the ability to work with and motivate people. A visionary that turns dreams into reality.
Coal Supply Management Consultant
With a solid track record of completing complex CRM, marketing automation, content management, lead flow management and business intelligence projects on time, within budget, working closely with stakeholders and executives to implement the client's vision, you can count on Arturo to reach the toughest and trickiest of milestones, and open up doors for Sales and Channels to work more effectively with the Marketing organization.
Arturo's strategic vision and tactical expertise brought order to chaos at Hitachi by creating and executing a data management plan that allowed us to maximize marketing efforts and ROI. Arturo created global consensus through expert team leadership and patient persistence. The result was an elegant and effective implementation that resulted in increased sales and greater customer satisfaction.
Charlie Wallace, Director
Global Channel Marketing
Hitachi Data Systems
Using Arturo's experience in Sales and Marketing business process re-engineering, gained through more than a decade's worth of hands-on, full life-cycle software development, configuration, integration and deployment of third-party tools in concert with IT and third-party vendors, your organization can gain the following 3 advantages:
We all know that Marketing operations have to have technology - CRM, Marketing Automation, data mining, various Internet technologies. We're also aware of the gulf which exists far too often between the marketers and the technologists they count on - different temperaments and personalities, different priorities, different communication paradigms. It's so common that it is a cliché: 'Marketing and IT can't work together.'
Arturo is one of the very, very rare persons who breaks this mold and pulverizes the pieces. Arturo excels and transcends Marketing business functions. He is a brilliant strategist and technologist, and what makes Arturo a triple threat is his personal integrity, charm and sincerity. You couldn't ask for a more pleasant, honest and genuine person to perform some extremely difficult business miracles.
Senior Web Developer and Business Consultant
During a recent Marketing Automation system evaluation, I was quite impressed by the business process designs that Arturo had developed. He demonstrated solid understanding of the demand generation business workflows leveraged by a direct and channel-driven workforce. I would highly recommend Arturo for any corporation looking to revamp their marketing and demand generation engines.
Business Solutions Executive
Project Lead for initiatives:
Operations Director responsible for:
Business Process and Data Analysis delivering:
Arturo is an amazingly precise working manager with a seldom combination of working in deep details while having a broad vision. His great dedication to processes not for process sake but for a more efficient workflow was instrumental to get a multinational solution in place with many stakeholders and different individual goals.
Axel Schultze, CEO
The following video illustrates the competence that Arturo commands in his area of expertise. Not only does it summarize the breadth of his experience in delivering mission-critical technology for Marketing and Sales, but it dramatically illustrates his creative resourcefulness.
From script to final montage the video is entirely Arturo's creation, and a sample of his ability to make the complex understandable. It speaks of an extensive reengineering project that he undertook and successfully completed. It targets the user-base audience who anticipated coming finally to rely on a unified, 360-degree view of their customer for the first time ever via the tools and processes that Arturo harnessed together.
(Later upon system decommissioning, Arturo adopted the program's title, Reach 4 Polaris, as the name for his own company.)
Click the image to the right to gain access to Arturo's Portfolio.
It is a select summary of corporate programs and projects in e-commerce, telecom, Software-as-a-Service, cloud computing, CRM, content management, business intelligence and master data management that Arturo advanced to completion at companies that needed expert online marketing and data-supported decision-making to create buzz for viral traffic through the Web and social media, plus inbound sales and content discovery.
*This video is used with permission. It contains no confidential information. All dashboard figures on display are for illustration purposes only.
I've had the pleasure of working with Arturo on a complex project that included the online integration of disparate systems from various companies.
Arturo showed exceptional strength as the leader, being tough when needed and helping the group work through difficult solutions to ensure that everything worked 'lights out' once the system went online - on schedule and on budget.
A technology agnostic commitment to global Marketing and Sales process integrity that is efficient, effective yet elegant underscores Arturo's performance. He is no third-party vendor mercenary.
He surveys and assesses the total process, tools and techniques in use by the global operation to improve capacity, efficiency and yield, via a prioritized elimination of process disparities and redundancies, that simplify your system and transform your global processes into services that impact your customers, partners and employees for the better, without either having to reinvent the wheel, provoke instability for IT or undermine existing vendor relationships, by diplomatically eluding costly political wranglings.
This process improvement across your business units depends on insights and proficiency that he brings to the table, gained from many years of practical experience as a senior business manager, intrapreneur and business owner, working always from principle toward purpose.
The organizations best benefited by engaging Arturo's services are those seeking for change and innovation, ready to expose their business processes for redesign.
If you're part of senior management and have seen the handwriting on the wall for your company - an operation whose future depends on becoming more nimble, efficient and effective in the next 6 months through radical collaboration - then you need to give Arturo a call.
Don't wait until you've had to make adjustments that will affect your team's morale. If by then it does not revive, this will weigh heavily on your remaining ability to generate output. Rather, give Arturo a call today to discuss how to head off any potential crisis, especially in your Marketing or Sales departments through effective project management and business process re-engineering.
Arturo is a highly innovative and articulate director of marketing science. He also works hard to cultivate the needed social-capital and trust in a network of stakeholders to unify it and unleash its fullest potential. I am inspired by his analytic creativity for producing useful insights from mass historic and real-time data. It has been a pleasure working with him; I strongly endorse Arturo.
Several times over the last decade, Arturo and I have designed and built Customer Relationship and Marketing Operations Management systems for some of the largest companies in the world. He has the ability to understand the lowest level of details yet stay focused on the big picture. He has a knack for bringing the best out of people by constantly challenging them with new ideas. Given another opportunity, without a doubt, I will work with or for Arturo again.
Naveen Sharma, Practice Principal
Data and Business Intelligence Delivery