B2B Marketing Promotion Breakeven Calculator | | | |
| | How To Use This Calculator
- The purpose of this calculator is to help you assess whether your promotion might break even and, if so, what you'd need to charge each respondent to achieve break-even point.
- The calculator also provides you with an estimate above break-even point to achieve your target revenue goal.
- To use this calculator simply make your entries in the input table and click the Calculate button.
- Three factors in this calculator help you manipulate your estimates: 1) the number of people who will respond to your promotion, 2) the % of them who will convert to a qualified lead and 3) the % of those who will convert to a sale. Manipulate these to fine tune your estimates.
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| | Promotional Program Breakeven Calculator Input | | | |
| | How much total revenue do you think this promotion might generate? | $ | | | | |
| | What is the total cost of this promotion? | $ | | | | |
| | How many people will you be reaching out to with this promotion? | | | | | |
| | How many people might respond in total to your promotion? | | | | | |
| | How many people might respond at a minimum? | | | | | |
| | What % of responses might convert into qualified leads? | | | | | |
| | What % of qualified leads might convert to a sale? | | | |
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| | Promotional Program Breakeven Calculator Results | |
| | Every person that you promote to will cost you | | . You anticipate about | |
| | | people will respond to your promotion ( | | ). But to cover program | |
| | expense and break even, you will need at least | | or | | people | |
| | to respond and make a purchase from you. What this means is that, to recover all of | |
| | your promotional investment, you will need to charge all of these | | | contacts | |
| | at least | | and no less. However, not all contacts who respond end up | |
| | converting into a lead nor do all leads convert into sales. The highest number of individuals | |
| | that you may expect to convert from a response into a sale will be | | | people. | |
| | You would need to charge | | to each converted respondent | |
| | to reach your revenue objectives. Is this a reasonable pricing expectation? | | |
| | This is an estimate of the minimal number of responses that could qualify to become leads and convert into sales. | | | |
| | This is an estimate of the maximum number of responses that could qualify to become leads and convert into sales. | | | |
