Promotional Program ROI Calculator

B2B Marketing Promotion Breakeven Calculator

     
  How To Use This Calculator

  • The purpose of this calculator is to help you assess whether your promotion might break even and, if so, what you'd need to charge each respondent to achieve break-even point.
  • The calculator also provides you with an estimate above break-even point to achieve your target revenue goal.
  • To use this calculator simply make your entries in the input table and click the Calculate button.
  • Three factors in this calculator help you manipulate your estimates: 1) the number of people who will respond to your promotion, 2) the % of them who will convert to a qualified lead and 3) the % of those who will convert to a sale. Manipulate these to fine tune your estimates.
   
   
  Promotional Program Breakeven Calculator Input      
  How much total revenue do you think this promotion might generate? $      
  What is the total cost of this promotion? $      
  How many people will you be reaching out to with this promotion?        
  How many people might respond in total to your promotion?        
  How many people might respond at a  minimum?        
  What % of responses might convert into qualified leads?        
  What % of qualified leads might convert to a sale?    
   
   
  Promotional Program Breakeven Calculator Results  
       Every person that you promote to will cost you . You anticipate about  
   people will respond to your promotion ( ). But to cover program  
  expense and break even, you will need at least or  people  
  to respond and make a purchase from you.  What this means is that, to recover all of  
  your promotional  investment, you will need to charge all of these   contacts  
  at least  and no less. However, not all contacts who respond end up  
  converting into a lead nor do all leads convert into sales. The highest number of individuals  
  that you may expect to convert from a response into a sale will be    people.  
  You would need to charge  to each converted respondent  
  to reach your revenue objectives. Is this a reasonable pricing expectation?    
  This is an estimate of the minimal number of responses that could qualify to become leads and convert into sales.    
  This is an estimate of the maximum number of responses that could qualify to become leads and convert into sales.    

 




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