Creating a B2B Marketing Database:
10 Straightforward Steps To Reach
Success In A Complex Project
Wise men profit more from fools than fools from wise men; for the wise men shun the mistakes of fools, but fools do not imitate the successes of the wise.
-- Cato, The Elder
Step 4 - Avoid The Typical Slip-ups
Creating a B2B marketing database for a global enterprise is very expensive. Some projects I've managed have ranged from as low as $150,000 to well over $3 million.
Because technological infrastructure builds upon itself for a Marketing IT Process Strategist
like brick layer builds upon brick layer for a mason, these database projects can stock pile significant data assets for a company after a few years.
Creating a B2B marketing database can break the bank if you commit too many slip-ups.
Just ponder the following term: data warehouse. It conjures up pictures of a money pit. There is some good basis for this. People make mistakes. Clever people make clever mistakes, which are often harder to spot than simpler mistakes.
But some project mistakes are so common that I've written a free
guide to elaborate on each one. You will gain significant insight from this guide. So click here
to learn what they are and how to avoid them.
Once you're done, continue with Step 5: Measuring And Reporting Progress.
Return to Step 3 - Understanding Requirements And Resources from Creating a B2B Marketing Database - Step 4
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