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Got A Question, Recommendation or Comment?
Want A FREE Consultation?
Then Contact The Marketing IT Process Strategist  
Who is he? Meet Arturo F Muñoz. Like a modern day Christopher Columbus, I navigate with companies lost in a sea of customer data to chart their business processes and design the basic instruments that unify a view of their customers.
I focus on leading the task of gathering torrents of disparate data scattered throughout global organizations to offer the business a compass to market, sell to, and service the client base more intelligently – also, faster, cheaper and right.
This solidifies your relationship between Marketing, IT and Sales, and keeps the marketing executive from scrambling because of a lack of comprehensive reporting and accountability about the use and performance of marketing resources; thereby, enabling an effective alignment of marketing tactics to the overall business strategy.
How have I learned to do all this? By working in B2B hi-tech marketing operations for 15 years.
I've served as Director of Global Database Marketing at Hitachi Data Systems, Director of Customer Knowledge Management at Lucent Technologies, and in senior database marketing positions at Alcatel, Sybase, and Oracle Corp, having also served as a marketing process designer and international trade consultant.
Graduate and undergraduate degrees in international managerial and financial economics from the Claremont Graduate University and the University of California, Santa Cruz, complement my experience, and I'm currently working on a Professional Project Management (PMP) certification from Stanford University.
The proof is in the pudding!“I watched with admiration as Arturo somehow managed to pull together data sources from around the globe in a completely decentralized environment. He then correctly diagnosed the mysterious issues in the resulting picture of our customers. If you need someone to find and articulate the meaning in complex data, and help you leverage the resulting value, Arturo is your guy.”
-- Kevin Strehlo, Director of Communications, Hitachi Data Systems
“Arturo is a highly innovative and articulate director of marketing science. He also works hard to cultivate the needed social-capital and trust in a network of stakeholders to unify it and unleash its fullest potential. I am inspired by his analytic creativity for producing useful insights from mass historic and real-time data. It has been a pleasure working with him; I strongly endorse Arturo.”
--Jeremy Chambers, Principal, XcelAgent Software Consulting, Inc.
“Arturo is an amazingly precise working manager with a seldom combination of working in deep details while having a broad vision. His great dedication to processes not for process sake but for more efficient workflow was instrumental to get a multinational solution in place with many stakeholders and different individual goals.”
-- Axel Schultze, CEO, Xeequa Corporation
“While at Epiphany, I worked with some of the best database marketing people in the world from Microsoft, American Airlines, AAA, and others but Arturo stood out. He combined the business savvy and the necessary technical knowledge better than any of them. He almost single-handedly made the project at Lucent a major success. I would love to work with him again if the opportunity arose.”
-- Dan Steinman, VP, Customer Relations, NearbyNow Inc.
“I've had the pleasure of working with Arturo on a complex project that included the online integration of disparate systems from various companies. Arturo showed exceptional strength as the leader, being tough when needed and helping the group work through difficult solutions to ensure that everything worked ‘lights out’ once the system went online -- on schedule and on budget.”
-- Carlos Dehmer, President, Brigali
“Arturo was and still is a true database visionary. Whether it's visualizing architecture that has not yet been created, orchestrating, designing the architecture down to individually reviewing each byte of data integrity - Arturo does it all. He is also a great manager and mentor.”
-- Irene Slavens, Director of Program Planning & Development, Salick
Go ahead. Drop me a note. I look forward to hearing from you!
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